Add Gift Cards

Selling gift cards is a great way to stimulate growth and reduce costs for your business. Along with physical goods and digital downloads, you can also sell gift cards on your eCommerce store. When enabled, customers can buy an electronic gift card for any amount in a range you specify. The gift card will be delivered to the customer via email when the order status is Paid.

Enable Gift Cards

To enable gift card purchases in ShopBuilder:

  1. In the left panel, click eCommerce, and then click Manage Store.
  2. Click Catalog, and then click Gift Cards.
  3. Click Create Gift Card.
  4. Either click Create Gift Card or click Edit Settings. You have the following options:
      • Name. Type a name for the gift card.
      • Amounts. A gift card is created with several default amounts. When adding a new amount, make sure that it is no less than the average product price in your store.
      • Image. Upload an image to display on the ShopBuilder. A different image will display in the email confirmation
      • Description. Type any additional information customers may need to know about gift card use.
      • Categories. Select the category pages you want the gift card to display on. To feature gift cards on the store home page, select the store front page.
      • Expiry period. Select an expiration period. By default, gift cards are set to never expire.

    Ensure you comply with the laws of the areas where you sell as setting the expiry period may be illegal in some countries or regions.

Disable Gift Cards

To stop selling gift cards:

  1. Go to the Store Control Panel, click Catalog, and then click Gift Cards.
  2. Change the status of the gift cards to Disabled.

Previously sold gift cards can still be redeemed.

Purchase or Redeem Gift Cards

After purchase, you receive an email with a unique gift card code and instructions on how to use it. The email subject is “Your gift card is ready.”

You can forward the email or send the code and store link to another customer.

To redeem the gift card, enter the code from the email in the field at checkout. The field automatically appears in your store after you set up the gift cards.

A gift card balance can be used in several orders until the full amount is redeemed.

  • Customers cannot apply more than one gift card per order.
  • Discount coupons cannot be used for gift card purchases.
  • A gift card cannot be used to buy another gift card.
  • Gift cards are not tax free.
  • Gift cards cannot be uploaded to Facebook or Instagram.

View Details of Sold Gift Cards

To view the details of sold gift cards:

  1. In the left panel, click eCommerce, and then click Manage Store.
  2. Click Catalog, and then click Gift Cards.
  3. The statistics are shown on sold gift cards:
    • Revenue. The total revenue earned through gift cards.
    • Redeemed. The total balance that has been spent.
    • Unclaimed. The remaining unused balance that cannot be redeemed (expired or deactivated).
    • Outstanding balance, lifetime. The remaining balance on all gift cards that can still be redeemed.
  4. To see the details on each sold gift card, click View and manage all sold gift cards.

Resend Gift Cards

To resend a gift card for those lost, accidentally deleted, or another reason:

  1. Go to the Store Control Panel, click Catalog, and then click Gift Cards.
  2. Click View and manage all sold gift cards.
  3. Next to the gift card you want to resend, click Actions, and then click Resend gift card.

Deactivate Gift Cards

To deactivate gift cards:

  1. Go to the Store Control Panel, click Catalog, and then click Gift Cards.
  2. Click View and manage all sold gift cards.
  3. Next to the gift card you want to deactivate, click the current status and then click Deactivate.
  4. To reactivate it, click the current status, and then click Activate.
Updated on 20 November 2020

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